SaaS & Software Naming

SaaS Name Generator
Built on Proven Naming Frameworks

Generate brandable names like Stripe, Notion, or Linear using the same frameworks that built billion-dollar SaaS companies. Every name includes a verified available domain.

Generate SaaS Names See Naming Framework

✓ Free to use • ✓ No signup required • ✓ 100% available domains

How Our SaaS Naming Engine Works

1

Describe Your SaaS

"B2B analytics dashboard for ecommerce" or "AI writing assistant for marketers"

2

AI Applies Frameworks

Our engine generates names using proven patterns from successful SaaS companies.

3

Get Verified Names

Every name comes with a verified available domain. Register instantly.

Example SaaS Names by Category

Names our AI might generate for different software products

Project Management
Flowbase.io
Abstract + Function
Data Sync
Syncly.app
Action + -ly suffix
DevOps
Stackwise.com
Tech term + Descriptor
Cloud Infrastructure
Cloudpeak.io
Cloud + Metaphor
Analytics
Dataform.app
Function + Structure
BI Tools
Metricly.ai
Analytics + -ly suffix
Security
Vaultify.io
Security + -ify
Collaboration
Teamhub.app
Audience + Function
Sales Automation
Pipeflow.com
Process + Movement
Generate Your Own

SaaS Naming Best Practices

Keep it Short

Best SaaS names are 2 syllables or less. Think: Stripe, Slack, Zoom, Figma. Short names are easier to type, remember, and fit in limited UI space.

72%of top SaaS brands are 2 syllables or less

Make it Memorable

Avoid acronyms and generic terms. Create a unique word that sticks. Invented names like Asana and Canva become synonymous with their product category.

3xhigher recall for invented words

Consider the TLD

.app and .io are perfect for SaaS. .ai works great for AI products. Modern TLDs signal innovation and often have better availability than .com.

45%of YC companies use non-.com TLDs

Think Global

Ensure it's easy to pronounce in your target markets and doesn't have negative meanings. Test with international colleagues before committing.

40%of SaaS revenue comes from international markets
Exclusive Framework

The SaaS Naming Matrix

A systematic framework for generating B2B software names

Function-First

Names that clearly describe what the product does

[What it does] + [Modifier]
SalesforceMailchimpDropboxBuffer
Pros
  • + Instant clarity
  • + SEO benefits
  • + Easy to explain
Cons
  • - Can feel generic
  • - Harder to trademark
  • - May limit pivots
Best for: Products in established categories seeking immediate recognition

Invented Words

Completely new words that become synonymous with your product

[Pleasant sounds] + [Tech suffix]
FigmaAsanaTwilioCanva
Pros
  • + Highly ownable
  • + Easy to trademark
  • + Unique identity
Cons
  • - Requires brand building
  • - No inherent meaning
  • - Higher marketing spend
Best for: Companies building a category or with strong marketing budgets

Abstract Nouns

Real words recontextualized for tech

[English word] → [Tech context]
StripeNotionLinearLoom
Pros
  • + Memorable
  • + Sophisticated
  • + Storytelling potential
Cons
  • - Good ones are rare
  • - Domain challenges
  • - May need explanation
Best for: Premium B2B products targeting sophisticated buyers

Suffix Play

Root words combined with tech suffixes

[Root] + [-ly/-ify/-io/-er]
SpotifyShopifyCalendlyGrammarly
Pros
  • + Recognizable pattern
  • + Often available
  • + Sounds modern
Cons
  • - Pattern is common
  • - May feel derivative
  • - Suffix fatigue
Best for: Consumer-facing SaaS and productivity tools

How Billion-Dollar SaaS Companies Named Themselves

Real naming insights from the most successful software companies

Notion

Founded 2016 • notion.so
$10B
Valuation

A simple English word meaning 'an idea or concept'—perfectly captures the product's purpose while remaining abstract enough for expansion.

Framework: Abstract Noun

Figma

Founded 2012 • figma.com
$20B (acquisition)
Valuation

An invented word that sounds like 'figure' and 'enigma'—memorable, ownable, and perfect for a design tool.

Framework: Invented Word

Linear

Founded 2019 • linear.app
$400M
Valuation

A simple word suggesting streamlined, efficient workflows. The name promises what the product delivers: no friction.

Framework: Abstract Noun

Rippling

Founded 2016 • rippling.com
$11.25B
Valuation

A verb suggesting spreading impact—perfect for an HR platform where one change ripples through all systems.

Framework: Abstract Noun

B2B vs Consumer SaaS Naming

B2B SaaS Naming

  • Professional and trustworthy
  • Often abstract or functional
  • Emphasizes reliability and ROI
  • Longer sales cycles = name must be memorable
SalesforceWorkdayServiceNowZendesk
.com.io.co

Consumer SaaS Naming

  • Friendly and approachable
  • Often playful or emotional
  • Emphasizes ease of use
  • Must spread through word of mouth
SpotifyCanvaNotionDiscord
.com.app.co

The Ultimate SaaS Name Checklist

Use this checklist to evaluate your final name choices

Length

Usability

Availability

Legal

Bonus

Pattern Analysis: Top SaaS Names

What billion-dollar software companies have in common

Invented Words

Completely made-up words that are easy to trademark and own globally.

FigmaAsanaCanvaTwilioZapier

Real Words, New Context

Common words given new meaning in a tech context.

StripeNotionLinearRipplingLoom

Compound Words

Two words combined to describe the product or benefit clearly.

SalesforceWorkdayDropboxMailchimpWebflow

Modified Spellings

Real words with creative spelling changes for uniqueness.

LyftFiverrCalendlyGrammarlyBitly

SaaS Naming FAQ

What makes a good SaaS product name?
A good SaaS name is short (ideally 2 syllables), memorable, easy to spell and pronounce, unique enough to trademark, and has an available domain. Names like Stripe, Notion, and Linear work because they're simple yet distinctive. Our AI generates names following these principles while checking domain availability in real-time.
Should I use .com or .app for my SaaS?
Both are excellent choices. .com has the highest recognition but good names are often taken. .app requires HTTPS (better security), signals 'software product,' and has better availability of short names. Many successful SaaS companies use .io, .app, or .co—Linear.app, Notion.so, and Cal.com prove modern TLDs work perfectly.
How do I name a B2B SaaS product?
B2B SaaS names should convey professionalism and hint at the problem you solve. Avoid overly playful names. Consider compound words (Salesforce, Workday), invented words (Zendesk, Asana), or descriptive abstractions (Notion, Figma). Describe your product to our AI and we'll generate industry-appropriate options.
Can I trademark a generated SaaS name?
Yes! Our AI avoids obvious trademark conflicts with major brands. For additional peace of mind, we recommend running a USPTO trademark search before finalizing your choice. Unique invented names (like most successful SaaS brands) are typically easier to trademark than descriptive names.
What's the best domain extension for software companies?
For software/SaaS companies: .app (requires HTTPS, signals software), .io (popular with developers and startups), .ai (perfect for AI/ML products), .dev (for developer tools), or .com (most recognized). Our generator checks availability across all these TLDs simultaneously.
How important is the name for SaaS success?
While a name won't make or break your SaaS, it significantly impacts first impressions, word-of-mouth growth, and brand building. 77% of consumers make purchase decisions influenced by brand names. The right name creates instant credibility and memorability—crucial in competitive SaaS markets.
Should my SaaS name describe what it does?
It depends on your strategy. Descriptive names (Salesforce, Mailchimp) offer instant clarity but can feel limiting. Abstract names (Stripe, Notion) require more brand building but offer flexibility. Our framework helps you decide based on your market position and growth plans.

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